THE BEAUTY OF CARING

We believe in the beauty of caring – for your skin, for your well-being and for the planet we call home. It’s about balancing science & nature, safety & hypoallergenicity. It’s about putting people at the forefront of what we do – bringing them safe, gentle yet effective skincare and makeup for all skin types, even the most sensitive, from coast to coast for almost 150 years. For us, the beauty of caring is about living life in your best, most radiant skin.

WHAT IT MEANS TO BE PART OF THE PETA ‘BEAUTY WITHOUT BUNNIES’ PROGRAM

PETA (People for the Ethical Treatment of Animals), the largest animal rights organization in the world, designed this program as a resource for conscientious shoppers seeking cruelty-free products, by certifying companies and brands that don’t test on animals.

After almost 150 years of creating safe, gentle yet effective products for your skin, we happily made the important decision to take the next step in officially becoming a cruelty-free skin care and beauty brand.

In order to be recognized by PETA and to carry the PETA ‘Animal Test-Free’ logo, we committed to refuse conducting, commissioning, paying for, or allowing tests on animals at any phase of development, for both our ingredients and our final products as of now and in the future.
Now, our brand, who, at its core, believes in the beauty of caring, can proudly say we are officially PETA approved.

DOES THIS INCLUDE ALL OUR PRODUCTS?

Yes, it does!

PETA's official animal test-free stamp of approval applies to all of our products,
so you can feel confident you’ve made the right choice in choosing us for your makeup and skin care needs.